new media

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PC world reports that for the first time, advertising during a specific “TV” show will cost more on the net than on traditional TV channel:

If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.

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Some important numbers about the use of iPlayer can be seen here in this TIMESONLINE story:

Before that, they appear on iPlayer, the free service which notched up 41m programme requests in December and 271m during the whole of 2008.

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