Broadcasting 2.0 » HBB http://www.broadcasting20.org Emerging technologies for one-to-many telecommunications Mon, 22 Mar 2010 18:28:21 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Ads worth more on the net than on TV http://www.broadcasting20.org/2009/06/30/ads-worth-more-on-the-net-than-on-tv/ http://www.broadcasting20.org/2009/06/30/ads-worth-more-on-the-net-than-on-tv/#comments Tue, 30 Jun 2009 12:54:17 +0000 Administrator http://www.broadcasting20.org/2009/06/30/ads-worth-more-on-the-net-than-on-tv/ PC world reports that for the first time, advertising during a specific “TV” show will cost more on the net than on traditional TV channel:

If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.

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