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Ads worth more on the net than on TV

June 30, 2009 in Applications, Industry, Networked media, Services by Administrator | No comments

PC world reports that for the first time, advertising during a specific “TV” show will cost more on the net than on traditional TV channel:

If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.

Google Ends Radio AdSense

February 14, 2009 in Applications, Infrastructures, public broadcasting by Administrator | No comments

Last summer at Broadcast Asia, I discovered that Google planned to extend its AdSense Internet advertising program to Radio. I ran into a very modest Google booth that displayed their new radio automation software acquired from dMarc, a market leader I was told. When I saw that, I thought it was an obvious business for Google.

Well, it looks like this project was killed. May I suggest a strategy: Google, release your automation software to the open source community like you did with Android. This could attract new developers that support your AdSense program for free… and some competing options, of course!