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I spent the last three days at the new video track of the VON conference which has been dealing with Voice On the Net for the last ten years. As we know, video on the net is currently gaining ground on a daily basis with Youtube, Google Video, video blogging and many other passionate artists, producers and and so on. That’s the reason why video was inserted in the VON program this year and I realize that video on the net will probably face regulatory issues that VOIP had to go through in the recent years: intellectual property, copyright protection and network neutrality just to name a few. In fact, Jeff Pulver is being proactive on that issue by launching the Video On the Net Alliance to advocate for this emerging Internet video industry.

Voice over IP is disruptive. The flexibility provided by VOIP is an important factor for its success, but its impact is also quite important in that it opened the telecommunication playing field to new players that can operate outside the grasp of the incumbent telecommunication industry. Jeff Pulver officially stated that VOIP, an industry he triggered, is now well established. “We are now the incumbents who can be disrupted”.

In that respect, video on the net will allow the same type of disruption. Broadcasters and broadcast regulation can (and will) be circumvented by people and organizations who see the Net as an effective distribution platform.

Does Skype ring a bell? Well, they could potentially be #1 in both spaces. But that’s the topic of my next post.

Tags: video+on+the+net, VON2007,

Watching TV-like content through the net is certainly gaining ground these days. Jeff Pulver and his team just published a great list of “cahnnels” only available from the net.

Link

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What is the size of the whole blogosphere? What capacity would be required to transmit it over a broadcast channel? Let’s see…
 
Blogging is still exploding. In his “state of the blogosphere” speech last week at ETECH, David Sifry, CEO of the blog indexing web service Technorati, presented the latest statistics:
  • 30.000.000 blogs worldwide
  • 100.000 new blogs are created daily
  • the blogosphere is 60 times larger than 3 years ago
  • there are 1.5 million legitimate posts(by humans for humans) per day

Let’s assume that each post contains 500 characters, no pictures, and that they are posted regularly over time. This would produce a constant bandwidth of:

500ch * 1byte/ch *1.5 million = 750 Mbytes / day

or

70 kbps !

What? The most massive conversation of the world requires only 70 kbps? That’s less than a single digital broadcasting audio channel! That’s 30 million voices for the price of one! Let’s turn the numbers around once again: with 70 kbps we could have each and every Canadian (30 million, all ages!) broadcast one 500 characters message to all other Canadians every 20 days?!?

That’s impressive. Does that make sense? I think I would agree to trade a local FM station in my area for this new “Whole Blogosphere Channel”. Would you?

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Rocketboom is certainly one of the most popular video blogs (vlog) right now. Because of this, the producers (a small team of 2 I think…) were able to sell five 15 seconds ads for $40.000… all that through EBay (search for item number 5661816188 on EBay to see the details). Will this be a new trend in advertising? Rocketboom is seen by over 100.000 people daily.
 
2006_02_rocketboom_logo.jpg
 
I got aware of that yesterday (2 weeks late!) while testing the Democracy player with recent Rocketboom shows.
Watch the full 20 minutes of Super Bowl commercials back-to-back on Google video or download them as video podcasts here.
 
This is intersting in particular for those of us who only see a local remix and never get to see them live!
I’m just scratching the surface of this subject but 5 minutes ago I heard, on CBC news (canadian public broadcaster), that the Super Bowl attracted 1 billion viewers… I haven’t found the answer yet but as I said in my previous post, wikipedia (whoever that is!) suggests that this is probalby an urban myth:
 
There is a popular urban myth regarding the Super Bowl — that the game is watched in 234 countries by 1 billion people, a fact unlikely to be true considering the time of the event, and the lack of popularity American Football has outside of the United States. In actual fact, Super Bowl XXXIX in 2005 was watched by 93 million viewers in total, of which 98 percent were in North America. Approximately half of the remaining 2 million worldwide viewers watched from the United Kingdom.
 
Just to have a better idea, I found the ratings of other big broadcast events:

My guts feelings tell me that soccer is the real global sport. How could american football be so popular all around the globe?

Anyone has the answer?

The 40th Super Bowl is currently live on TV. Either through cable, satellite, IPTV or off air, it requires a capacity that we can’t have off the Net today. With its extremely high Nielsen ratings, it shows the best features of broadcasting: Live, high capacity bitstream, one-to-many-many-many. The broadcast infrastructure is at its best here. It’s currently the only channel that supports the dissimination of the head of the longtail live, in HD, to the largest audience of the year.
 
2006_02_05_SuperBowlXL.png
 
By the way, wikipedia provides a good description of the event. There could be as much as 100 millions viewers this year, mostly in the U.S. (1 billion is an urban legend) . As a comparison, there were 3.8 billion viewers of the 2000 olympic games in Sydney.
 
Well, now I have to leave you. Mick Jagger is singing his “I can’t get no satisfaction”. I’ll be one of 100 millions with you…
Blast Podcast is a web service that matches advertisers and podcasters by inserting relevant ads. They now offer video ads insertion.
 
Fruitcast seems to have a similar product.
 
This matching of products with cunsumers and content is the traditional function of broadcasters. Maybe it’s the only function that’s left for them in the future although these guys here already grab a piece of the market.
Nokia announced the following today:
 

… Other firms in the alliance include Intel Corp., Motorola, Texas Instruments and Modeo, owned by Crown Castle International Corp., it said in a statement. The tie-up, called the Mobile DTV Alliance, aims to encourage open standards for TV broadcasts to mobiles, focusing on the North American market.

DVB-H (Digital Video Broadcasting - Handheld) technology bypasses mobile networks and broadcasts directly to handsets from TV masts, allowing millions of phone users to access the service at the same time.

2006_01_23_nokia.jpg
 
This seems to build a united DVB-H front against Qualcomm’s MediaFLO in the US.
 
A short review at the NYT about the new Internet content dissemination models:
 
“At one level it’s clear that the dam has broken,” said Paul Otellini, chief executive of Intel. “There’s an inevitable move to use the Internet as a distribution medium, and that’s not going to stop.”
This Reuters.com story tells us a little bit about the new iRadio service by Motorola. After looking at the iRadio website , I would summarize the whole story with this:
 
iRadio = podcasting by Motorola
 
Althoug the name is not ideal (somewhat confusing because it is absolutely not radio) I prefer it to Podcasting. Podcasting is a direct reference to the iPod and I find it sad that we’re stuck with a product-based terminology for such an important innovation. Nevertheless, the iPod, in conjunction with iTunes, is probably the best platform for podcasting.
 
After launching the Rokr cellular phone last September with Apple, Motorola introduces the new Rokr E2 that will receive iRadio services.
 
2006_01_16_motorola-rokr_e2.gif
Here is a factsheet of the RoKr E2
 
Mobile TV made the news last week at CES 2006 with announcments and product demonstrations. From now on, one of the two major ventures will be called Modeo (formerly known as Crown Castle Mobile Media) while the other one has been known under the name of  MediaFLO (Qualcomm) for a while now.
 
Both services will be very similar with, of course, some variations. This paper  at C|Net provides a very good comparative overview of the two technologies.
 
This Nokia device was presented running a Modeo demo last week. Here is another device by Motorola .
This looks like another huge project under the Celtic Eureka umbrella. MI FRIENDS will be a two years project for the 75 official participants.
 
The project aimes at a new architecture of inter-working media services based on infrastructures of broadcasting and telecommunications for the media needs of a mobile information society. 
The project goal is to develop and test new mobile media technologies from an economic point of view paying particular regard to social and cultural aspects with media consumer in its centre.  
 
This looks quite interesting since it will give particular attention to DMB technologies as well as to social and cultural aspects.
 
A good post on “dose” where CBC’s vision of the future is questioned. That’s all Broadcasting 2.0.
Producing & disseminating audio is so cheap and easy now, and so much wonderful audio will be produced in the coming years — by smart public broadcasters, and also by joes and janes at home — all of it accessible on net. Why listen to CBC if they insist of becoming AOL audio, and do not understand what’s happening on the web? Why support an institution that does not reflect anything i believe in? (freedom, the responsibilities of a public broadcaster, diversity, non-commercialness etc).
 
In a comment, Tod Maffin provides some answers.
 
The Canadian Broadcasting Corporation,  as well as its french counterpart SRC, has a limited but good podcast offering.  CBC currently conducts a survey to better understand their listeners’ needs. Would I be paying for the podcast shows?
 
Before podcasting, my favorite radio show was “unavailable” to me. In fact, it airs daily from 9 to 11 AM while… guess what? …I’m at work. Podcasting is not just a nice to have alternative. It’s the only way I can access this great content (for which I paid for… some fractions of seconds of it at least!).
 
So before I have to pay for this, I would probably suggest to take down most of the costly FM transmitter networks and replace them by some inexpensive P2P seeding servers.
 
Chris Anderson has a post on his Long Tail blog about a new radio format that could at best extend radio’s life:
I’ve been following the rise of Jack FM a lot lately… It’s alleged to be the fastest growing new broadcast format in radio today (I think that honor might actually go to latin radio, but it’s certainly one of the most popular), based on the idea of pulling the songs played from a much longer playlist and having no DJs.
 
The Jack FM format is based on 1000 titles playlists instead of the very commonl 100 or even 40 hits playlists.
 
An interesting debate initiated by Tom Coates about streaming vs time-shifted media:
 
…Because it’s not streaming that’s most affected by a combination of on demand and ‘deliver it to me’ subscribable podcast-like functionality. The main potential victim here is broadcast itself. Those of us who have Tivos or PVR functionality are already used to the idea that we don’t have to sit in front of the television when something’s being broadcast to watch our shows. And as a consequence, I very infrequently do.
 
Of course, time-shifting works fine as long as there is no need for live broadcasts. However, there will always be a need for live stuff like: sports events, breaking news, interactive-participatory shows, the President’s address to the nation, emergency warnings,…