The current financial context is not optimal for deploying new broadcast networks. Some will tend to think twice on how to maximize the use of the current infrastructure.
Isn’t that the case with FM radio? Will it truly benefit from going digital?
One of the compromise I find attractive is starting to emerge: enabling mobile phone handsets to receive FM AND RDS. Such an effort led by GSS and Silicon Laboratiroes is reported here at RadioWorld.
GSS believes that cell phones that can receive FM without cumbersome headphone antennas will not only be more popular with consumers but can then put RDS capabilities into the hands of many more consumers, which in turn will better support the penetration of emergency alerting systems like its Alert FM.
Tags: broadcasting 2.0, fm, radio, rds, Untitled
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And better, when you have RDS in your radio, then you can also use open technologies like RadioDNS ( http://www.radiodns.org ) to link the radio to the data connection in that phone. So, you get all manner of things you could do, like adding visuals, or an electronic program guide, or even “buy this song now” functionality…
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