Last summer at Broadcast Asia, I discovered that Google planned to extend its AdSense Internet advertising program to Radio. I ran into a very modest Google booth that displayed their new radio automation software acquired from dMarc, a market leader I was told. When I saw that, I thought it was an obvious business for Google.
Well, it looks like this project was killed. May I suggest a strategy: Google, release your automation software to the open source community like you did with Android. This could attract new developers that support your AdSense program for free… and some competing options, of course!
Tags: advertising, broadcasting 2.0, radio
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