In his EBU seminar report titled "From P2P to Broadcasting", Franc Kozamernik concludes:
Broadcasters have no choice but to adopt P2P technology and adjust it to their needs. In so doing, broadcasters should coordinate their activities closely with Internet Service Providers (ISPs) and P2P service/technology providers.
Thanks to P2P, the Internet (both wired and wireless) may become not just a complementary delivery channel (as it is today), but indeed a primary channel for niche content and on-demand services.
I strongly agree with this and as I probably mentioned here already, P2P is good for broadcasters but also for the the whole user generated media (UGM) community. With P2P, anyone can afford "large coverage": the distribution network is free. That’s why broadcasters have to do the same.
However, I would argue that P2P networks would be good for the head of the Longtail as well as for niche and on-demand content. In fact, P2P networks are much more efficient for content that is popular. In this case, many more seeds provide a much better and faster access to the desired content.
Tags: P2P+broadcasting longtail+broadcasting user+generated+media EBU