In their submission delivered this week for the canadian “Review of the Commercial Radio Policy“, the Canadian Association of Broadcasters (CAB) has published an interesting summary of the “Radio 2.0″ landscape:
This list shows very well that there are lots of new content sources (I would add “user generated media somewhere in the list”) and distribution mechanisms. This is really bad news to commercial radio broadcasters because it can only mean fragmentation.
What can save them?
I would argue that the solution lies in the separation of the application and the network. Roughly, I think that broadcasters will have to sell their application (radio) through other networks while they will also have to open their networks to other applications.
In a digital world, bits are bits… and the “radio” bits may not be the “killer app” for the “radio” pipe. Because in the future, their will be no such thing as ”radio” pipes. There will only be dumb pipes for “ones” and “zeros”. That’s all.
Technorati Tags : radio+application, radio+network, radio+2.0, cab+radio, radio+policy, radio+canada, commercial+radio
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