Consumer-generated media (CGM) is a relatively new expression that refers to content that is produced by… well… consumers (Wikipedia
definition). This is really taking off now with blogs, podcasts, video blogs and so on. I used to refer to it as grass root or bottom-up media. This type of content could probably also be called Citizen Media or User Generated Media. I found
this paper that describes CGM and other acronyms such as EGM (enterprise …) and CGM2 (consuber-generated multimedia).
Anyway, this is really happening. A web service like
YouTube.com gets 20.000 uploads per day! How much of this is really CGM? Well… many files now are TV recordings. Because of this, YouTube can be seen as a huge collective PVR that “stimulates” a direct competition for attention between corporate TV and CGM.
So I’ll start using these acronyms… until new ones emerge!
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