… Other firms in the alliance include Intel Corp., Motorola, Texas Instruments and Modeo, owned by Crown Castle International Corp., it said in a statement. The tie-up, called the Mobile DTV Alliance, aims to encourage open standards for TV broadcasts to mobiles, focusing on the North American market.

DVB-H (Digital Video Broadcasting – Handheld) technology bypasses mobile networks and broadcasts directly to handsets from TV masts, allowing millions of phone users to access the service at the same time.