Review of commercial radio policy in Canada

January 17, 2006 in Legislation, public broadcasting by Administrator | No comments

The Canadian Radio-television and Telecommunications Commission (CRTC) will be holding a public hearing in May 2006. The notice underlines the fact that since the last policy review in 1998, we have seen many “dramatic” technological changes:
 
The seven years since the 1998 Policy came into effect have seen the advent of new digital technologies and methods of distribution that are having a profound effect on the way in which people, particularly young people, obtain and listen to music. This is presenting the radio industry with new opportunities, but also new challenges: in addition to the satellite radio services now available, file-sharing, podcasting, downloading, and audio streaming, all facilitated through the increasing ubiquity of the Internet, offer new and often more flexible alternatives to the traditional practices of purchasing recorded music and listening to radio broadcasting.
 
Radio has to be redifined. Even the term “radio” has no clear meaning within this new context. The former definition of radio is based on some specific networking technologies (AM, FM, …), value chains (advertising,…), formats (talk/music mix,…) and so on. A radio broadcaster today has three roles: operate the network, manage content and finaly sell advertizing time. In our new converging world, the radio ecosystem will be broader, richer and much more flexible. Everyone can be a braodcaster. Everyone can afford to be a braodcaster. To listeners, all this will bring more convenience and choice.
 
I have strong doubts that the new policy will address all the Broadcasting 2.0 challenges and opportunities but at least, CRTC seems to be willing to have look at them.