The project aimes at a new architecture of inter-working media services based on infrastructures of broadcasting and telecommunications for the media needs of a mobile information society.
The project goal is to develop and test new mobile media technologies from an economic point of view paying particular regard to social and cultural aspects with media consumer in its centre.
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Tony Ageh, BBC Controller, Internet says: “We really want to understand the benefits that iMP can bring to our audiences.
We know that there is likely to be a ‘honeymoon’ period of a few weeks, when our participants are likely to use iMP more often than normal. The data from the extra two months should really help us to comprehend what users want from the service and how they are using it.
“This will be invaluable for us in making our case to the BBC Board of Governors for a full roll out of iMP.”
Producing & disseminating audio is so cheap and easy now, and so much wonderful audio will be produced in the coming years — by smart public broadcasters, and also by joes and janes at home — all of it accessible on net. Why listen to CBC if they insist of becoming AOL audio, and do not understand what’s happening on the web? Why support an institution that does not reflect anything i believe in? (freedom, the responsibilities of a public broadcaster, diversity, non-commercialness etc).
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This is interesting. Radio shows could automatically be generated from blogs. No very efficient in bandwidth usage but could be interesting
The inherent content and binary encoding structure makes it inappropriate for the mobile. Instead of compromising on the technology performances, MPEG reached the conclusion that an optimum between feature richness/compression efficiency and device constraints needed to be found and decided to create a new standard for Rich Media for constrained devices.

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