BBC Integrated Media Player (iMP)

December 19, 2005 in Applications, Infrastructures, Media formats, public broadcasting by Administrator | No comments

The BBC iMP is a great Broadcasting 2.0 software application. Since September, some lucky folks in the UK are actually testing it.
 
The software builds a peer to peer (P2P) network to support the distribution of BBC content. Each file is DRM protected and stays accessible for 7 days after its “transmission”. In other words, it’s a BBC only PVR with a one week memory. That’s quite limitative but hey, that’s just a trial. Let’s hope they get positive feedback from their community.
 
And in the meantime, the trial period has been extended until the end of February 2006.
 

Tony Ageh, BBC Controller, Internet says: “We really want to understand the benefits that iMP can bring to our audiences.

We know that there is likely to be a ‘honeymoon’ period of a few weeks, when our participants are likely to use iMP more often than normal. The data from the extra two months should really help us to comprehend what users want from the service and how they are using it.

“This will be invaluable for us in making our case to the BBC Board of Governors for a full roll out of iMP.”

 

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