The project aimes at a new architecture of inter-working media services based on infrastructures of broadcasting and telecommunications for the media needs of a mobile information society.
The project goal is to develop and test new mobile media technologies from an economic point of view paying particular regard to social and cultural aspects with media consumer in its centre.
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Tony Ageh, BBC Controller, Internet says: “We really want to understand the benefits that iMP can bring to our audiences.
We know that there is likely to be a ‘honeymoon’ period of a few weeks, when our participants are likely to use iMP more often than normal. The data from the extra two months should really help us to comprehend what users want from the service and how they are using it.
“This will be invaluable for us in making our case to the BBC Board of Governors for a full roll out of iMP.”
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