LASeR is a recent open standardization effort targeting “rich media” mobile multimedia platforms. As such, it could become a component of the broadcasting DAB and DVB-H consumer devices.
The inherent content and binary encoding structure makes it inappropriate for the mobile. Instead of compromising on the technology performances, MPEG reached the conclusion that an optimum between feature richness/compression efficiency and device constraints needed to be found and decided to create a new standard for Rich Media for constrained devices.
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