PC world reports that for the first time, advertising during a specific “TV” show will cost more on the net than on traditional TV channel:
If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.
According to this article, Vodafone will be next week the first mobile network operator to launch a femtocell product in Europe:
“Looking like a home router, femtocells give 3G coverage indoors, and use home broadband to connect calls across the Internet to the mobile network.”
“… will be available on different price plans… Essentially, the femto is free to anyone on a £30 contract, and £5 otherwise – including dongle customers”
Femtocells are in fact compact devices (similar to Wi-Fi routers) that act as very low power cell phone base stations that can be installed in end-users premises. Typical cell phones can connect to them instead of the remote “high-power” towers operated by mobile network operators. Femtocells carry the usual communication services through standard Internet connections in homes and offices.
Key benefits to operators (O) and users (U):
Could this femtocell approach be exploited in the context of digital broadcasting as well? At CRC, we have developed a compact software transmitter for DAB. This platform could be further integrated as a low-cost personal DAB transmitter or FemtoDAB cell!
Such a FemtoDAB approach could offer interesting benefits:
One of the challenges will be to make FemtoDAB more attractive than the Wi-Fi options.
Do you see any use cases for FemtoDAB?
As Internet radio appliances are becoming available, there is still the issue that they can’t be used in your car.
This could change thanks to so-called “in-car WiFi routers” which are designed to provide Internet access through 3G mobile telephony networks.
AutoNet Mobile offers such device and service combination:
we create a Wi-Fi hot spot that allows everyone in the car to connect multiple devices to the internet, in and around the car! it’s the next step in in-car entertainment and productvity. we make internet in your car easier than ever because we provide both the in-car router and the monthly service. our affordable monthly service plans start at only $29 per month.
This still represent an expensive proposition for radio though. One hour daily consumption of good quality Internet radio content could easily reach the 29$ 1Gb limit.
I never had a good memory for proverbs and quotes. However, this one (in bold below) by “Heinrich Heine” stuck in my mind when I heard it some 15 years ago while visiting north Germany (Wikipedia excerpt):
Among the thousands of books burned on Berlin’s Opernplatz in 1933, following the Nazi raid on the Institut für Sexualwissenschaft, were works by Heinrich Heine. To commemorate the terrible event, one of the most famous lines of Heine’s 1821 play Almansor was engraved in the ground at the site: “Dort, wo man Bücher verbrennt, verbrennt man am Ende auch Menschen.” (”Where they burn books, they will ultimately also burn people.”) In the original text, Heine had been referring to the burning of the Quran during the Spanish Inquisition.
I’ve been trying to figure out a way to express the same idea but in relation to the Internet and the fact that it is being deep packet inspected and throttled and filtered and fire-walled. I’m not so sure I figured it out yet but I came up with this line:
“Where they destroy packets, they will ultimately also destroy people”
I like it. Any ideas on how to improve it?
The current financial context is not optimal for deploying new broadcast networks. Some will tend to think twice on how to maximize the use of the current infrastructure.
Isn’t that the case with FM radio? Will it truly benefit from going digital?
One of the compromise I find attractive is starting to emerge: enabling mobile phone handsets to receive FM AND RDS. Such an effort led by GSS and Silicon Laboratiroes is reported here at RadioWorld.
GSS believes that cell phones that can receive FM without cumbersome headphone antennas will not only be more popular with consumers but can then put RDS capabilities into the hands of many more consumers, which in turn will better support the penetration of emergency alerting systems like its Alert FM.
Application Stores are the big thing at the Mobile World Congress this week. Few stories here and here and here. While Apple’s AppStore and Google’s Android marketplace have been known for some time now, we hear that Nokia, Microsoft and RIM have similar plans.
As we mention in our recent EBU paper, new functionality in handsets will be done in software. This is quite new in the mobile world but we are definitely used to this principle with our personal computers. We buy software for them. That’s what makes them extremely flexible, evolutive and thus useful. This paradigm emerges on mobile phone platforms now because they are evolving as generic and powerful computing platforms too.
This trend was identified early on by Apple (as usual) who created the AppStore as part of the iPhone ecosystem. The AppStore creates a marketplace for developers and end-users. Developers offer their new creations through the system, typically for a small fee, while end-users shop for applications through iTunes. The whole process of purchasing, installing and removing applications has been streamlined to provide a “frictionless” end-user experience, apart from the few dollars that one has to leave on the table!
I believe that the key benefit from these new marketplaces for applications is innovation. A democratized marketplace for innovation.
Before, application innovation was limited to MNOs and key partners of the mobility value chain. Now, anybody can create new applications. New applications will come from the masses, like Google, Wikipedia, Flickr, Youtube came from new players and non-incumbents.
Also, with more open marketplaces comes increased competition. That is good for consumers. End-users are only one click away from competing applications.
And what if the competing application is free? Such platforms will make “free” and “pay for” applications equally accessible. Could this lead to the erosion of the software market? Many think so. In order to sell their apps, developers will have no other choice but to offer leading edge products with truly exclusive features.
What does this mean for broadcasting? At the moment not so much I guess. The perspective is attractive though. What if moving from DAB to DAB+ could simply be achieved through a new software app. A broadcaster would announce the move and asks its listeners to go buy the 2$ piece of software on the app store. In exchange, end users get more channels. Click, pay, download, … voila! What if all new broadcast applications could be offered this way? EPG, Slideshow, TPEG traffic overlay for google maps,… and so on. In fact, we don’t know what the mobile broadcast applications of the future will be. But we know it will be in software. We just need broadcast receivers in those handsets.
Mobility and radio go hand in hand. James Cridland reports on a current positive trend:
“RAJAR’s recent figures were upbeat about listening to the radio on mobile devices. (They only monitor ‘listening via mobile phones’, despite many MP3 players also having FM radios built-in)”
Competing business models between mobile network operators and broadcasters prevent broadcast receivers from being integrated into mobile phones. At CRC, we work on a project that would allow broadcasters to sponsor and eventually develop their own receivers. The project is called Openmokast. We published our thoughts and results about this in a paper released as part of last month’s EBU Technical Review.
We suggest that innovation in mobile digital broadcasting (including digital radio) will happen with the event of open source platforms like Android and Openmoko.
Last summer at Broadcast Asia, I discovered that Google planned to extend its AdSense Internet advertising program to Radio. I ran into a very modest Google booth that displayed their new radio automation software acquired from dMarc, a market leader I was told. When I saw that, I thought it was an obvious business for Google.
Well, it looks like this project was killed. May I suggest a strategy: Google, release your automation software to the open source community like you did with Android. This could attract new developers that support your AdSense program for free… and some competing options, of course!
Some important numbers about the use of iPlayer can be seen here in this TIMESONLINE story:
Before that, they appear on iPlayer, the free service which notched up 41m programme requests in December and 271m during the whole of 2008.
COOPERS is an EU funded project that was created to develop innovative telematics applications. TPEG is used to transmit traffic information via DAB:
The goal of the project is the enhancement of road safety by direct and up to date traffic information communication between infrastructure and motorised vehicles on a motorway section. COOPERS started in February 2006 with the duration of 48 months and a total Budget of more than 16.800.000 €.
My name is François Lefebvre. I’m a broadcast research engineer at CRC. This blog helps me explore some thoughts about the future of broadcasting. The views expressed here reflect my personal opinions and not necessarily those of my employer. Please do not hesitate to write your comments or to suggest stories.
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